‘Social Media Isn’t a Distinct Specialty’ According to Recent Report on the Creative Industry

Careers for media specialistsDo job titles like Chief Brand & Culture Officer, Experimental Manager, Chief Problem Solver or my favourite, Chief Happiness Officer, sound appealing to you?

If you work in the creative industry, they might not be out of reach. If you want to work in the creative industry, read on to find out what skills employers are looking for. ‘Social Media Expert’ isn’t going to cut it anymore.

According to a report put together by The Creative Group and the American Advertising Federation (AAF), titled  “The Creative Team of the Future,” the advertising and creative fields face consistent challenge as mobile technologies and social networks continue to quickly evolve.

To discover upcoming trends in the creative industry and to discover what skills creative professionals will need to stay competitive in the years to come, The Creative Group and the American Advertising Foundation conducted a survey and spoke with creative and advertising thought leaders.

Picture Perfect

In the survey completed by the AAF Ad Club, members were asked what new responsibilities they think creative professionals will have in the next three to five years. Respondents agreed that audio and video editing skills and writing and video production skills will be useful and sought after.

If you can make the next viral video, employers will be fighting for you.

Social Media Mediocre

Surprisingly, the currently sought after social media skills were not named as a key skill over the next 5 years. According to IPG Mediabrands, social media skills are becoming integrated into already existing creative roles rather than having a social media specialist. One area of social media that could see growth are roles put in place to deal with social media backlash that occurs when consumers badmouth a company on social networks.

According to Saatchi & Saatchi, companies will be looking to hire employees who are not only skilled in current social media applications but are always two steps ahead on the next social media trend.

Riddle Me This

The most important skills sought after by creative industry employees, according to the AAF Ad Club survey, are problem solving skills. As new technologies roll out before we can become experts on already existing ones, it is important that employees are able to collaborate and problem solve with their team.

The report suggests honing your collaboration skills, getting Excel ready, quickly adapting to new technologies and understanding where your skills fit into the current market to position yourself as a problem solver.

Get Creative!

As a relatively new employee of the creative industry, I can only say good things.

As discussed in The Creative Team of the Future, creative industry often offers their employees to opportunity adapt a more flexible, although not necessarily less stressful, work schedule.

In my experience, creative staff are fun, friendly and looking to make their workplace somewhere that they are comfortable in and happy to come to everyday. Work might stretch beyond the 9 to 5 and into weekends, but the relaxed atmosphere, friendships made and the ability to make a more flexible work schedule to suit your preferences and home life make the extra work time worthwhile.

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One Comment

  1. Posted November 5, 2011 at 12:32 am | Permalink

    “The most important skills sought after by creative industry employees, according to the AAF Ad Club survey, are problem solving skills. As new technologies roll out before we can become experts on already existing ones, it is important that employees are able to collaborate and problem solve with their team.”
    Amen! AND this is true in EVERY industry.

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