4 Reasons You Should Comment on Blogs

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A blog is your home base on the Internet where you provide valuable content to the world while interacting with your audience, developing your personal brand and promoting your services and business. But blogging is more than about maintaining a blog; it’s also about networking through active participation in blogging communities to build a powerful web presence. As such, commenting on other blogs should be an essential part of your social media marketing strategy and career plan.

Here are four reasons you should set aside time to regularly comment on blogs:

  1. Traffic
  2. The late Jim Rohn, an entrepreneur and motivational speaker, once said: “Giving is better than receiving because giving starts the receiving process.” Every time you give by leaving a value-adding comment on someone’s blog, there are various ways you may receive in return. Many blog authors are generous and show their appreciation by replying to your comment, commenting on your blog or promoting your latest blog post on a social media site.

    A blog may also have plug-ins installed that automatically publicize you and your blog. For example, the Top Commentators plug-in lists the people who have left the most comments, often with links back to their blogs, while the CommentLuv plug-in automatically leaves a link to your latest blog post.

    Watch a short clip on how CommentLuv works below:

    YouTube Preview Image

    Your comment may also pique an interest in other readers who may follow your comment back over to your blog. This traffic can produce potential followers, subscribers, employers and clients.

  3. Friendships
  4. Given the undeniable success of networking online, it’s no wonder that people are opening up and connecting more on the Internet, building real friendships that become the foundation of professional relationships. One of the best ways to begin friendships or strengthen connections with others is by leaving comments on their blog that add to the conversation. When you take the time to leave a thoughtful comment, you are showing appreciation to the writer and giving indirect feedback on their work.

    Look out for blogs in which the author responds to comments, which indicates a willingness to connect with others. Make sure to subscribe to be notified of replies, so you can continue the conversation. Once in a while, skim through the other comments and engage other readers in conversation as well.

  5. Self-Marketing
  6. Every comment you leave becomes a marker of your personal brand. People can determine your personality and develop an impression of you by reading the comments you leave on other blogs. The length of your comment and helpful information you share can show generosity while the tone of your comment, set by smileys and word choice, can indicate friendliness and that you’re someone worth getting to know. You also want to market yourself as someone who is an expert or authority in your niche by leaving thought-provoking questions or contributing further knowledge to the post.

  7. Ranking
  8. Comments can create backlinks in which your name links back to your website. This factors into your search engine ranking in that websites with more backlinks generally rank higher amongst the search terms they target. Look out especially for blogs that advertise themselves as “DoFollow” blogs.

    Blogging platforms such as Blogger and WordPress automatically set their blogs to “NoFollow” status to prevent spammers from receiving recognition for leaving pointless comments on multiple blogs just to increase their ranking. There has since been a trend of switching to “DoFollow” status by bloggers who want to reward their commenters with viable backlinks. But don’t stop commenting on “NoFollow” blogs because different search engines take these backlinks into account with varying influence.

Has blog commenting been beneficial to you in other ways?

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28 Comments

  1. Posted June 19, 2011 at 11:18 pm | Permalink

    Another great article, Samantha! I’ve enjoyed a richer blogging experience through commenting and giving back to the blogging community.

    I’m grateful we “met”! You’ve been a wonderful example of what to do as a blogger.

  2. Posted June 20, 2011 at 12:52 am | Permalink

    All really good points. Thanks.

  3. Posted June 21, 2011 at 4:41 am | Permalink

    Chrysta, it seems like you’ve really reached out in this past month and your blog is getting a lot more traffic because of it!! =) What a beautiful successful story. =)

    I’m also really grateful that we’ve met because I’ve gained a lot of valuable information from our friendship! =) Thanks so much for the kind words, friend! =)

  4. Posted June 21, 2011 at 4:42 am | Permalink

    Thom, thanks so much for the input! =) Glad to provide useful info, friend! =)

  5. Posted June 22, 2011 at 3:39 am | Permalink

    Revisiting this topic, it comes to mind this evening that commenting on other blogs is all about actively participating. Any success in life is the result of participation! If you want to reach your goals, whatever they are, you must participate- take action!

    Which brings me to collaboration. Interacting and sharing ideas with like-minded individuals is a precursor to success.

  6. Posted June 22, 2011 at 7:31 pm | Permalink

    I don’t like to be left out of anything, so I comment so I can join the party…….:).

    Commenting allows me to get to know you and you to know me. Hopefully I have something of value I can leave from something you have written.

    I also like to reply to other comments as it allows me to know the others that have come to your site as well. I’m not shy, I will butt-in.

    To me it’s all about a sense of community and sharing; if you take care of that first all of the other benefits will follow.

    That’s my story and I’m sticking with it….

  7. Posted June 23, 2011 at 7:00 pm | Permalink

    Chrysta, I love how you widen our perspective of blog commenting to that of life! It’s true that active participation *and* collaboration begets fulfillment! =) What a great concluding thought! =)

  8. Posted June 23, 2011 at 7:02 pm | Permalink

    Bill, you really sum everything up so perfectly! =) It’s about joining in, getting to know each other, sharing and a sense of community! I also love that you approach commenting with the intention of providing value (giving) as opposed to taking from the other.

    Sounds to me like you’re an expert! =)

    Thanks so much for the comment, friend! =)

  9. Posted June 24, 2011 at 5:03 am | Permalink

    Excellent, as always!

    When I first started blogging my goal was to comment on at least one post a day from a blogger I had never read. I kept up with that for a while — then the MomSquawk contest introduced me to so many new writers! I’ve fallen behind a bit lately in reading/commenting on other blogs. Thanks for the reminder of why it is not a “time killer” and is actually a productive use of my time!

    • Posted June 28, 2011 at 1:52 am | Permalink

      Thanks so much for your feedback, Dayle! =)

      Haha! I know what you mean! MomSquawk was such an awesome spurt of new friends! =) I definitely feel like I’m falling behind too. A blog commenting schedule is helping me get back on track! =)

  10. Posted June 24, 2011 at 6:08 am | Permalink

    All very good reasons, Samantha – I try to add a new blog to my Google Reader and keep up with what everyone is doing. I don’t always comment, but I try to always read.

    • Posted June 28, 2011 at 2:10 am | Permalink

      Ooh! Great idea! =) Google Reader is a great way to keep things organized! =) Thanks for sharing your insights, Kelly!

  11. Posted June 24, 2011 at 12:04 pm | Permalink

    More great pointers – as always. Thank you. Please keep them coming.

  12. Posted June 24, 2011 at 6:42 pm | Permalink

    Sam, aloha. You know this is a subject near and dear to my heart. We are in complete agreement on your points stated above.

    As it happens, I have found blog commenting beneficial in other ways. Sam, I find that I read the posts better, more thoroughly because I want to leave a value adding comment. Because I take the time to read, I learn more in the process. How great is that?

    Also, I find that as I read and comment, I learn more about myself–my feelings on a particular topic and what I am willing to share of myself in response.

    Just as many of us find that writing our posts is “therapeutic,” so too do I feel that effective commenting is the same. It is an opportunity to reflect, to develop our thoughts as we write our responses. On more than one occasion, I have found that by the time I finished writing my comment, by wanting to make it well reasoned, my viewpoint shifted.

    Thx so much for such a well written post on a very important topic. Best wishes for a terrific weekend, my friend. Aloha. Janet

    • Posted June 28, 2011 at 2:28 am | Permalink

      Janet, I so appreciate you taking the time to share your input on this! You make a really good point about forcing ourselves to pay more attention to the post when we’re commenting! We live is such a rushed world where we’re accustomed to skimming text, but commenting can encourage us to slow down! =) What a beautiful life lesson through the blog communities. =)

      I also wholeheartedly agree about learning more about myself through comments! As we chatted about before, I’ve learned tons about myself through blog posts and interacting with others through comments. It’s equally true when I formulate and share my opinion on other blog posts as well! As you say, it can be “therapeutic.” =)

      How interesting that your view shifts as you write comments! I completely relate! =)

      Thanks so much for taking the time to share your thoughts on this, friend! =)

  13. Posted June 24, 2011 at 6:49 pm | Permalink

    Hey Samantha,
    I remember when I got the first comment on my blog. It took at least a month for this to happen. Once I installed CommentLuv the comments went through the roof.

    I get a ton of visitors to my blog from comments that I left on blogs that I had read. And I do agree that we must realize that every comment that we leave is a reflection of our brand.

    • Posted June 28, 2011 at 2:35 am | Permalink

      Wow! What a success story, Justin! Thanks for letting us know about what a drastic difference CommentLuv made for your blog!

      Blog commenting really makes a big difference in traffic to my own blog as well! =) Thanks so much for your thoughts, friend!

  14. Posted June 25, 2011 at 5:09 am | Permalink

    All good tips and advice Samantha. I have always felt that your blog is the hub of your business. But it also represents who you are and the reason ‘why’ you do what you do. It is a communication connection to others that enjoy sharing and learning from each other.

    I love the quote from Jim Rohn and so much believe in his teachings. Sharing and giving are ways to connect, attract and build your life for success. I might be getting off track, but if you are passionate in your business as you are in life, wanting to sharing meaningful comments on others blogs is like telling that person you care and respect them and what they are doing.

    I enjoy visiting as many blogs as I can each and every day. And I am so glad to meet people like you Samantha that keeps me believing in myself and in others. Really enjoyed your post and as always, enjoy your writings!

    • Posted June 28, 2011 at 2:40 am | Permalink

      Lynn, you really sum it up so well! A blog is a hub representing “who” and “why”! No wonder your “Learn It 2 Earn It” blog is so powerful — it clearly functions in all three ways for you personally and also for your business!

      I also love how you extend this post to the idea of care and respect as an essential part of business and expressed in meaningful comments. This is exactly the reason why blog commenting can be a base for meaningful relationships as well as we show our “care and respect” for the bloggers.

      Thank you so much for your insight and feedback, Lynn! =) I’m so glad to have met you as well! =)

  15. Posted June 25, 2011 at 11:42 am | Permalink

    Samantha, this is a great article. And I especially like the new tool I picked up for visiting. This my first visit to your blog but definitely not the last. Wishing you all the best!

    • Posted June 28, 2011 at 2:48 am | Permalink

      YAY! I’m so ecstatic I could give you a new idea, Barry! =) Thanks so much for stopping by and sharing your thoughts! =) Can’t wait to check out your blog right now. =)

  16. Posted June 25, 2011 at 12:47 pm | Permalink

    Love this, Sam!

  17. Posted June 26, 2011 at 2:43 am | Permalink

    I am already on to my WordPress plugins – you sold me on the Top Commentators one. Thank again!

  18. Posted June 28, 2011 at 3:21 am | Permalink

    Hey Sam! This post has been really encouraging to me. I have been wanting to invest more time in reading and commenting on blogs, but haven’t been able to find the time to do it. Reading this has made me want to make time to do it, at least a little bit each day. Not only because of the reasons you have listed above, but because I want to know more about other travel and expat bloggers. Thanks for the motivational push!

    • Posted June 29, 2011 at 9:00 pm | Permalink

      I know what you mean, Meghan! I definitely had to schedule blog commenting in to make it work. =P I’m so glad I could motivate you! It’s so true that it doesn’t have to be a chunk of time — it can even be just one blog a day! =) Let me know how it goes, friend!

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