4 Ways to Build Relationships on Facebook

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When you’ve connected with new people on Facebook, don’t let the relationships stop there. Build relationships by staying in contact and continuing the conversations. The more you strengthen your connections with others, the more exposure you bring yourself and a successful job search depends on getting noticed.

Here are four ways to turn your Facebook “friends” into real friends:

  1. Link Up Everywhere
  2. The first thing you should do when you connect with a new person is look for that person everywhere. Start by clicking on the “Info” page of the person’s Facebook profile. There will usually be at least one link to his or her Facebook fan page, external profile page, business page or blog. Support your new contact’s ventures by “Liking” and subscribing wherever you can.

    Don’t forget to let the person know that you stopped by. For example, many blogs have Facebook comment boxes. When you leave a comment through this system, you can choose to post your comment on Facebook as well. Watch a tutorial by Austin, a Product Manager at Facebook, below:

    YouTube Preview Image

    If you discover any links to the person’s account on other social networking websites, request to connect there. Whenever you send a request, don’t forget to mention where you met and that you just linked up on Facebook.

  3. Always Use Facebook Mentions
  4. In early May, Facebook introduced the ability to mention friends without using the “@” symbol and to shorten names. In any comment or update where you mention another Facebook user, start typing that person’s name beginning with a capital letter and a list of your relevant friends will show up below the text box. Choose the appropriate friend, so the person’s name is highlighted. Now, remove your friend’s last name by hitting “Backspace” or “Delete” on your keyboard. This avoids the awkwardness of referring to people by their full names on Facebook.

    Facebook Mentions are powerful because they allow you to promote your friends. When you mention someone, other people can click on your friend’s name to instantly go to the person’s profile and learn more. Furthermore, your friend is notified every time he or she is mentioned. Take advantage of this networking tool by finding ways to include other people in the conversation whenever possible. For example: “Mary, that was so kind of you to show Bob how Facebook Mentions work. This can be really useful for Gary and Sue too.”

    Don’t forget that you can also mention Facebook pages, groups and events. For these mentions, you need to type the “@” sign first.

  5. Surf Your News Feed
  6. Every once in a while, pay attention to what’s happening in your “News Feed,” which shows up as your home page when you log in to Facebook. I prefer to monitor the “Most Recent” news rather than the “Top News,” which it’s set at by default. This way, I know what’s going on with everyone, not just the people who have the most “Likes” and comments on their updates. You can toggle between the two options with the links at the top-right section of the feed.

    As you skim through your feed, leave a few “Likes” and comments. Try to connect with at least one or two people you’ve been out of touch with. If there are specific people clogging up your feed, you can choose to hide news updates from them. Just go to the right hand side of their news update. Click on the “X” that appears and then click on “Hide all by Name” (“Name” will be the name of the person). You can later unhide feeds by scrolling down to the bottom of your feed and clicking on “Edit Options.”

  7. Share Information
  8. After getting to know someone and what they’re interested in, try to think of valuable resources that you can share, people you can introduce or constructive feedback you can give.

    Here are some examples:

    • “I love connecting with other writers! Have you checked out the Freelance Writing Jobs Facebook group? I picked up my latest client there and the community is so supportive!”
    • “You should meet Janet! She’s taught me so much about networking and I love how she leaves really helpful comments on my blog!”
    • “Have you thought about adding a Tweet button to your blog posts? I wanted to tweet your blog post on hamsters the other day and the button would make it so much easier! You’d probably get tons more tweets this way too!”

How do you connect more deeply with people on Facebook? How do you turn your Facebook “friends” into real friends?

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  1. Posted June 8, 2011 at 5:55 am | Permalink

    Excellent strategies, most of which I already do, but it’s always nice as a reminder to keep us all focused out here in the virtual Internet world.

  2. Posted June 9, 2011 at 3:47 am | Permalink

    Ooh! I knew it! It’s no wonder that you’re a Facebook expert I look up to, Sherry. I learn from the best! =)

  3. Posted June 9, 2011 at 5:55 am | Permalink

    Wow Samantha, I had no idea that you are such an excellent writer and facebook expert! This topic is right in time for me! Thanks for sharing – it helps me a lot!

  4. Posted June 10, 2011 at 2:37 am | Permalink

    Aw thank you so much, Theresa. =) I’m so glad this could be helpful! Let me know if I can support you in any other way! =)

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