4 Ways You Need to Listen on the Internet

Most of the successful people I’ve known are the ones who do more listening than talking.” — Bernard Baruch, American financier, political consultant and philanthropist.

Taking into consideration the fact that social networking is key to building a successful career, you may feel justified in socializing your heart out all over the Internet. Although reaching out to grow and maintain your network is important, observing and listening are equally important communication skills for social networking. Listening allows you to stay informed, pick up new ideas and follow the trends, so you can capitalize on them.

  1. Twitter Conversations
  2. Twitter brought together a bunch of big names to promote how its platform can be used to figure out what you want to know. I love how the clip ends with social media personality, Gary Vee, saying: “Really, I use Twitter to listen.”

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    Take advantage of Twitter lists to organize your contacts based on interests and conduct searches on these topics. You can use Twitter client software, such as HootSuite or TweetDeck, to organize your lists and searches, so you can get a glimpse of the happenings all at once. Don’t forget to follow industry experts — you can learn tons not only from observing what they say, but also how they say it and what they do.

  3. Clicky Statistics
  4. Clicky Web Analytics is a free online tool that let’s you analyze your blog traffic in real time instead of having to wait until the day’s end with Google Analytics. Take note of the most popular pages and blog posts, and pay special attention to where your traffic is coming from. If you’re getting any traffic from links you’ve never seen before, investigate whether these new websites have linked to yours. Knowing what links people click on and what people are searching for to arrive at your website can also help you focus your blog promotion efforts.

    As part of Clicky’s features for free users, you can pick up valuable information on your audience. Observe where in the world your readers are and the technology they use to access your website, including their web browsers, operating systems and screen resolutions. These statistics can help you optimize your website for your followers.

  5. Quora Questions
  6. Charlie Cheever and Adam D’Angelo applied their expertise from Facebook to develop Quora, what BBC refers to as the leading Q&A website on the Internet. Quora has developed a reputation as a go-to resource for wisdom and knowledge with rich conversation and detailed input from its community that includes professionals and experts. Americans can easily sign up, but invites are needed in some countries.

    Search for your area of interest and observe the list of questions and answers. Note the popular topics and how questions are answered. What isn’t said is just as important as what is said because you can establish a niche for yourself in those pockets where information is lacking.

  7. Google Alerts
  8. When you sign up for Google Alerts, Google will send you emails with the latest web updates concerning specific search words as updates happens, daily or weekly. Start by setting up Google Alerts for your name and Twitter ID. This way, you can keep your personal brand in check by stay on top of conversations about you. Don’t forget to thank people for mentions and clear things up if there are criticisms. You should also create alerts for your topics of interest, so you can be the first to comment on, share or write about the breaking news in your field.

What other ways do you listen on the Internet? How has listening benefited your job search and career development?

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  1. Posted June 8, 2011 at 5:53 am | Permalink

    You never cease to amaze me with the information you know and share. Another home-run on this article. I’m putting some of this to practice right away!

  2. Posted June 9, 2011 at 3:46 am | Permalink

    Thanks so much for the really positive feedback, Sherry! =) Let me know if you ever have any questions! =)

  3. Vinny t
    Posted June 10, 2011 at 3:44 pm | Permalink

    Great social media info. I’m still not convinced that computer marketing trumps traditional methods, but for those not satisfied with or prepared to go with the traditional route, the info that you provided is invaluable

  4. Posted June 12, 2011 at 4:32 am | Permalink

    Exactly, Vinny! We all have our preferred methods and I’m so glad you think that this info can be valuable for people who feel more comfortable using the Internet! =)

  5. Posted June 17, 2011 at 4:06 am | Permalink

    Per the article, joined Quora and it immediately exceeded expectations. Clicky will come in handy once I’m able to post again :)
    As always, great info and thanks for passing it along. Shared around the net.

  6. Posted June 21, 2011 at 4:40 am | Permalink

    John, I’m ecstatic that I could provide a useful tidbit for you and that Quora has worked out really well!! =)

    Thanks so much for sharing and you know I’m waiting eagerly for your next post! =)

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