5 Tips for Delivering a Captivating Pitch

Elevator Pitch
You’ve crafted the perfect elevator pitch, but what do you do when it comes time to actually present it to someone who could make a real difference in your job search? How do you react when this person asks you, “What do you do?” Your elevator pitch is a perfect conversation starter, but it’s not enough to just have one under your belt; you also need to present your pitch in a memorable way.

Here are five tips to help you deliver a captivating elevator pitch:

  1. Adjust to Your Audience
  2. Your pitch will be more convincing if you customize it for your audience. If possible, learn as much about your audience and the company as you can before you deliver the pitch. Ultimately, you want to target the needs of your audience. For example, the company representative you’re pitching to may prefer a candidate with creativity rather than experience, so include appropriate examples and prepare an opening hook that best expresses your creative side rather than listing your work experience.

  3. Have the Right Attitude
  4. Show that you’re passionate about your goals and committed to your vision by smiling and conveying enthusiasm while you deliver your elevator pitch. Make eye contact to show that you’re confident about what you’re saying. The more you rehearse and practice giving your pitch to your family and friends, the more confident you’ll naturally be when it’s time for the real deal despite the pressure and nervousness. It’s this very confidence that will encourage your audience to take action and help you out.

  5. Help Your Audience Visualize
  6. Harness the power of visualization by asking vivid questions or using descriptions that allow your audience to imagine you in a certain situation. There’s a better chance that your audience will remember you as a team player, public speaker or marketing expert if you use illustrative and memorable examples of yourself in these positions. Try using gestures to further emphasize your points.

  7. Show Flexibility
  8. There’s no way to know what will happen as you deliver your pitch, so be ready to roll with the punches. If your audience asks you a question in the middle of your pitch, engage him or her in conversation. The fundamental goal of an elevator pitch is to get the conversation started, so follow your audience’s lead. At the same time, keep the rest of your pitch in mind and work it into the conversation somehow, so your audience gets the full picture of you as you originally planned.

  9. Be Ready for Questions
  10. Once the conversation gets going, your audience will likely have a number of questions to follow up with your pitch. Prepare for tough questions just as much as you prepare for delivering the pitch. Have contacts in the field share potential questions that come to mind when they hear your pitch and take your time to formulate strong and appropriate answers.

What other tips can you add for delivering the perfect elevator pitch?

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  1. Posted April 27, 2011 at 4:11 pm | Permalink

    Great ideas!

  2. Samantha Bangayan
    Posted April 27, 2011 at 4:17 pm | Permalink

    Thanks so much, Tere! =) Hope they’re helpful!

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