Answers from the Experts on How to Be Unique: Insights from Melanie Kissell

Melanie KissellWhat you’ll notice about Melanie Kissell from the moment you meet her is her caring heart, generosity and passion for all that she does as she expresses herself with a touch of humor and a lightheartedness that only wisdom can beget. What’s especially amazing is that she’s able to be a genuine friend to all even though she’s busy enough being a single mom to four daughters and two dogs, and works three part-time jobs in addition to managing her online business, Solo Mompreneur!

According to the latest report from the Center for Women’s Business Research, businesses owned by women play a major role in the economy of the United States with an annual economic impact of $3 trillion! Melanie not only inspires others as a successful woman in business, but she also guides other moms who dream of leaving the corporate world and succeed at working from home.

Check out her promotional video outlining the kinds of people she works with and how she can possibly help you!

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Melanie answers three questions that give us insight into how she is unique from other entrepreneurs:

How do you set yourself apart from the pack?

I always enjoy and embrace this topic, Sam, and I love being asked this question.

And it happens to be a great question “I” never answer!

I always allow others to answer it for me. And, anyway, it’s more fun that way. =)

I can tell Melanie anything and she is always supportive, understanding and ready to give some excellent advice. My favorite thing is that she is dependable and will follow through with whatever she says. ~ Gwen Tanner

She has such a flair and ease of communicating her thoughts and wisdom. Her true sincerity is inspiring and a wonderful attraction! ~ Lynn Brown

Melanie is the real deal! ~ Martha Giffen

Melanie is incredible, creative, brilliant and super supportive. One of those genuine people you meet in life that you are truly grateful for. ~ Bonnie Copeland

We love Melanie. She’s kind, generous, positive and giving. We love her writing style and her compelling posts. She genuinely cares, serves and supports. She wants to help people move forward. We appreciate her. ~ Leanne Chesser & Cheryl Wilms

Melanie is a first-class mompreneur who is going to teach you everything you need to know in order to succeed with your small business. Best of all, Melanie will literally hand you the tools in order to ensure that you understand how to start, grow, and maintain a highly successful business…without jeopardizing your family. ~ Jessica Swanson

Solo Mompreneur

How have you created a niche for yourself in your field?

I would fit into the categories of small business owner, entrepreneur, and online marketer.

I chose the mompreneur niche since I’m a mom myself – a single mom with four daughters. I have compassion for other moms who are floundering to build their businesses and moms who yearn to say goodbye to the corporate world and design a life that’s right for them.

I know what it’s like to do the proverbial “juggling act” of raising children while focusing on a career. Many of the moms I meet have a really tough time trying to “balance” both and take good care of their physical and emotional well being at the same time.

Mompreneurs need empathy and understanding -– along with rock solid tools, platforms and strategies to build an indestructible business. That’s what I passionately and respectfully provide.

I also help mompreneurs learn how to have More Me Time!

How is your personal brand unique?

What makes Solo Mompreneur unique, I believe, is the opposite of what makes other mompreneur brands unique.

  • I don’t consider myself a business coach, consultant, or mentor.
  • I don’t have my own exclusive products, programs, or services.
  • I’m not a freelance writer and my writing is not for sale. However, I brand myself through my writing.

My “blog” is my brand.

Therefore, my brand is “Me”.

And as far as I know, there’s only one of me!

What is your takeaway message from Melanie’s wisdom and how can you apply it to your life?

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  1. Posted July 13, 2011 at 9:29 pm | Permalink


    Thanks a heap for featuring me today on Yellow Brick Road. “Branding” is one of my favorite topics!

    Finding ways to be unique and set yourself apart from the crowd can be challenging. With the staggering numbers of competitive small business owners and entrepreneurs online, it’s as if you’re standing in a dense fog trying to get prospective customers or clients to notice you.

    Short of setting off a flare or fireworks, no one knows you’re there. It can be frustrating and disheartening.

    Communication is the key!

    “How” you communicate your messages to your target audience comprises a BIG part of your uniqueness.

    Decide where you “shine” …

    Is it public speaking?

    And then inject as much of your personality, wit, and wisdom into those messages and you’ll have your own unique stand-out-from-the-crowd brand!

    Get out there and be YOU!

    • Posted July 14, 2011 at 2:10 am | Permalink

      Melanie, thank YOU for taking the time to share your insights! =) You set the perfect example with your “personality, wit and wisdom” in this article, in your follow-up comment and in every opportunity I have to communicate with you! =)

      You really describe the motivation behind this article so well. I’ve been finding it difficult making a name for myself amidst that “dense fog,” so I really appreciated reading your wisdom.

      I especially admire the lightheartedness that you bring to these issues! =) You make everything seem so doable that we can even carry it all out with a smile on our face! =)

      Thanks so much for the encouraging words!! =) And thank you for your friendship, Melanie. =) Hugs!!

      • Posted July 14, 2011 at 6:30 am | Permalink

        It was both my pleasure and my privilege to take a seat of honor here today, Sam. And Lynn, your support and kindness knows no boundaries. Thanks for stopping by!

  2. Posted July 13, 2011 at 11:12 pm | Permalink

    Awesome article Samantha! and this is a great format to learn more about Melanie. Don’t see how you do it all Melanie – you are a true super mom! I am so glad to have a wonderful ebiz associate who I know not only helps others to achieve online success, but she is so willing to help promote other entrepreneurs whenever she can.

    • Posted July 14, 2011 at 3:24 am | Permalink

      Thanks so much, Lynn! It’s funny how the right questions bring out different sides of friends we already know so well! =) Those are definitely some of the top reasons I love Melanie too — her helpfulness and generosity! =)

  3. Posted July 14, 2011 at 8:36 am | Permalink

    Loved reading about Melanie. She’s become one of the people that I have truly enjoyed getting to know and she’s always there when you need her. Melanie is truly unique and one of a kind!

    • Posted July 14, 2011 at 11:49 pm | Permalink

      That’s the perfect way to describe her, Danielle! I’ve found that Melanie has been so dependable and such a true friend in that way. =) Thanks so much for leaving your thoughts! =)

      • Posted July 15, 2011 at 5:18 am | Permalink

        P.S. Sam, I just realized a little something that’s missing here …

        A “subscribe to comments” option so everyone can follow the comments and conversation here. Any chance you’d consider installing a plugin to give your readers that option? Thank you!

        • Posted July 26, 2011 at 6:00 am | Permalink

          Omigosh! I’m so glad you brought this up publicly, Melanie, and I’m so sorry that it wasn’t in place! =( I’ve been requesting this for weeks because I don’t have access to the admin dashboard. I’m sure my request will be more powerful now that you’ve left this comment! Thank so much!

    • Posted July 15, 2011 at 5:16 am | Permalink

      Thanks so much, Danielle, for those beautiful thoughts. I love you, too! Happy to have you walking down the Yellow Brick Road with me today. :)

  4. Posted July 14, 2011 at 4:18 pm | Permalink

    Thanks for sharing Melanie with us, Samantha! Solo Mompreneurs have so many people depending on them; kids, clients, vendors.

    We all need me time and for single moms, especially solo mompreneurs, I am sure that is very hard to come by.

    Thank you for teaching them how to take care of themselves, Melanie. After all, if they can’t take care of themselves, they won’t be able to take care of others.

    • Posted July 14, 2011 at 11:50 pm | Permalink

      So great to meet you, Daphne! I’m so glad that Melanie’s story and advice could inspire you too. =)

      It’s so true that solo mompreneurs have a lot of responsibilities, which is what makes Melanie all the more amazing — not only because she’s able to balance to it all, but also because she inspires and motivates other solo mompreneurs! =)

    • Posted July 15, 2011 at 5:22 am | Permalink

      Awesome to find you here, Daphne! And thank you for understanding and supporting the role of solo mompreneurs. You have no idea how much that means to me. :)

  5. Posted July 14, 2011 at 7:11 pm | Permalink

    A wonderful person you chose to showcase here Samantha. Great post!

    • Posted July 14, 2011 at 11:51 pm | Permalink

      Thanks so much, Bonnie! =) I wholeheartedly agree that Melanie is wonderful!! =)

    • Posted July 15, 2011 at 5:26 am | Permalink

      Bonnie, I’m really happy to see you here! You have such compassion and verve for life — I see it in your blog all the time. When I read your posts, I can always feel the emotions of your messages. Thank you for being uniquely you! :)

  6. Posted July 15, 2011 at 6:33 am | Permalink

    Sam, what a great way to acknowledge and highlight Melanies work. All the things that have been said about you Melanie are so true – you are a compassionate, giving and wonderful woman who inspires, educates and makes me laugh – thank you for being you and sharing the message about what you have to offer others. I loved your promotional video, Im getting some ideas :)

    • Posted July 25, 2011 at 5:01 am | Permalink

      Ditto, kiddo, Maureen! I could say the same things about you. We must be two peas in a pod. :)

      Glad you enjoyed my little promo video. It was a lot of fun and really easy to do using Animoto. Janette Fuller uses their service, too, and she’s creating some awesome book trailers for her clients.

      Thanks for walking down the Yellow Brick Road with me!


    • Posted July 26, 2011 at 6:04 am | Permalink

      Thanks so much, Maureen! =) It was such an honor to feature Melanie!

  7. Posted July 17, 2011 at 3:51 am | Permalink

    Samantha, what an interesting, insightful interview. Glad to get an idea of what kind of unique nuggets of wisdom you share with readers about your interviewee.

    As a mompreneur, Melanie, you certainly need to have a lot of energy and gung-hoism – a word you won’t find in the dictionary, but I hope you get the gist. I love that you said you brand yourself through your writing, that your blog is your brand, and therefore, your brand is You.

    • Posted July 25, 2011 at 5:10 am | Permalink

      Penelope! What an extra special treat to see you here. :)

      You’ve just invented a brand new word and I plan to use it as often as I can … gung-hoism … love it!

      Glad you mentioned how I brand myself. Many entrepreneurs I meet seem to be either very intimidated or confused by “branding”, when it’s really quite simple. You just need to use whatever vehicle/s you choose (social media, speaking, etc.) to introduce prospects to your products or services. The key is to be “consistent” with your messages and find ways to make them “stick”. ;)

      Thank you for veering off your usual path today and walking down the Yellow Brick Road with me!


    • Posted July 26, 2011 at 6:05 am | Permalink

      Aw thanks, Pennie! There was just so much to say about Melanie — it was tough to fit it all into a short intro! =)

  8. Posted July 17, 2011 at 11:20 pm | Permalink

    Samantha, Great interview.

    It is not surprising just how unique Melanie’s answers are. When you consider the billions of people on the web, Melanie stand out from the crowd. She has always been there to lend me a helping hand. When the going gets tough, she is there to make the road a little easier. I admire her tenacity and her ability to make things go right. I also admire her (and Sam’s) unique style.

    • Posted July 25, 2011 at 5:22 am | Permalink

      I was secretly keeping my fingers crossed and hoping you’d stop by, Sheila. Thank you for catching this interview. Sam has done a bang up job!

      Business aside for just a moment …

      The older I get, the more I realize all we’ve really got in this world that’s worth a hill of beans is each other. We can’t take material possessions with us when we go, only our finest and most cherished memories. When my number is up, I’ll be remembering friends like you. And if I’ve been a help to you in any way, the memory will be all the sweeter. :)

      Thanks for walking, side by side, down the Yellow Brick Road with me!


    • Posted July 26, 2011 at 6:22 am | Permalink

      Wow, Sheila! Thanks so much for the compliment! =) What’s so amazing about Melanie is how she’s able to be that same kind of caring friend you describe to all! =)

  9. Posted July 19, 2011 at 4:10 am | Permalink

    Melanie is great! What a great woman to not only represent moms but also the woman entrepreneur! Melanie’s blog has a way of bringing a smile to your face. Plus she is always very generous in sharing her knowledge on her blog!

    Rock on Melanie!

    • Posted July 25, 2011 at 5:27 am | Permalink

      I’m taking your advice, Jen — I’m Rockin’ On!

      Not to discount the guys in any way, but I definitely have an affinity for women entrepreneurs and I find that women are great networkers and really great at guiding and supporting one another — not only in business, but in life in general. Let’s face it … women rule! :)

      Thanks for traveling the Yellow Brick Road with me!


    • Posted July 26, 2011 at 6:23 am | Permalink

      What a beautiful testimonial, Jen! I should have added some of those words to my intro too! =) Hehe!

  10. Posted July 19, 2011 at 2:28 pm | Permalink

    Loved the video and the clarity of your message Melanie. Your brand IS you and that’s the strongest branding message I’ve seen since “it’s the real thing”– which you are!

    Thank you for demonstrating the power of sincerity and commitment to one’s passion — you may not be a coach or mentor however you’re an awesome role model! :)

    • Posted July 25, 2011 at 6:08 am | Permalink

      Hi Chris!

      We you along, looks like we’ve got a beautiful group of passionate and success-minded women entrepreneurs walking the Yellow Brick Road! :)

      Many thanks for your kind words and your thoughtfulness for swinging by to read my interview. You Shine!


    • Posted July 26, 2011 at 6:45 am | Permalink

      I wholeheartedly agree, Chris! It was great to see Melanie write out bits of strategy in words, but the truth is that she already sets an excellent example! =)

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