Charlie Sheen To Hire a #TigerBloodIntern: Celebrity Endorsed Tweets and What We Can Learn

In a flurry of media frenzy, ridiculous hashtags, a new Guinness World Record (acquiring the most number of followers in the shortest time; one million in one day), being fired from his super high-paying TV gig, losing his children (on the same day he joined Twitter) and all in all making a total fool of himself, Charlie Sheen is now hiring a social media intern.

Do you have #TigerBlood?

About 80,000(!) applicants responded to this ad for Charlie Sheen’s internship position based on the following description: Do you have #TigerBlood? Are you all about #Winning? Can you #PlanBetter than anyone else? If so, we want you on #TeamSheen as our social media #TigerBloodIntern!

This unique internship opportunity will allow a hard-working, self-motivated, creative, resourceful and social media savvy individual to work closely with Charlie Sheen in leveraging his social network. The internship will focus on executing a social media strategy that will build on the success Charlie Sheen has attained in setting the Guinness World Record for the fastest time to reach one million followers on Twitter. The #TigerBloodIntern is expected to be proactive, monitor the day-to-day activities on the major social media platforms, prepare for exciting online projects and increase Charlie’s base of followers.

You will learn how to promote and develop the social media network of Hollywood’s most trending celebrity.

Applications are no longer being accepted and the pool has been narrowed down to 50 applicants.

I can’t deny this would be a great opportunity for anyone. The media exposure and networking potential are high, but is this just another one of Charlie Sheen’s crazy gimmicks? I think so.

Charlie Sheen is certainly one of a kind. No one could manage his Twitter stream and social media applications better (or more ridiculously, which seems to be his strategy) than himself.  But what is an unemployed actor who gained one million Twitter followers in one day supposed to do?

Get paid to hire a social media intern, of course.  According to the Associated Press, Sheen partnered with Internships.com to hire his social media intern. Read between the lines: he got paid to hire his intern with internships.com. The partnership was set up by ad.ly, a company working for celebrity endorsements in social media. Neither company would say how much the Tweet earned Charlie Sheen.

Internships.com received 95, 933 clicks in the first hour after posting the internship ad.

What can Charlie Sheen and other Twitter celebs teach us?

In the same way that newspapers and magazines are selling their advertisers an audience created by the editorial content, advertisers pay celebrities to Tweet because different celebrities attract different types of audiences.

For us everyday Tweeters, the currency of a Tweet is the network connections it can gain us.

I tend to follow people interested in careers/media/journalism. If I were to start Tweeting about green energy, my Tweets probably wouldn’t gain a reaction in the same way that an ad for nail polish wouldn’t be reacted positively to in men’s magazine.

What I learned from celebrity Tweeters: Know what audience you want to attract and keep them intrigued by Tweeting within your niche.

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One Comment

  1. Gayle
    Posted April 24, 2011 at 5:29 pm | Permalink

    Just love it! You nailed it kid!

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