Career Overview

Fashion marketers are responsible for making people want to buy clothing. They promote and market clothing lines and styles. They develop price strategies and marketing campaigns to help maximize the profits of a particular clothing line or fashion retail chain. They may also oversee the actual development of fashion products and monitor trends that might show a new need for a clothing product or accessory.

Education & Licensing Requirements

Associate’s Degree in Fashion Merchandising or Marketing (2 years of college)
Bachelor’s Degree in Business Marketing, Advertising, Fashion Merchandising, or Fashion Marketing
(4 years of college)

Fashion marketers generally need an associate’s degree or a bachelor’s degree in fashion marketing, fashion merchandising, or business administration. They also need a very keen sense of style and the ability to sense new fashion and clothing trends that may be arising in their consumers, because they can ensure that their products meet these trends and increase profits.

Coursework

Fashion merchandising
Fashion Coordination
Buying and Textiles
Business Management
Advertising Techniques and Marketing Strategies
Retail Management
Visual Merchandising

Employment Trends

Job Availability for marketing managers in May 2008 for: 22,700
Projected Employment for marketing manager in 2018 of: 22,900
Average Annual Salary for marketing managers in U.S. in 2008: $97,260

Top Colleges

Westwood College
The Art Institute of Pittsburgh
University of Phoenix
Full Sail University

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Article Reference: Bureau of Labor Statistics