Marketing Director Career Field

marketing directorMarketing directors manage the marketing and advertising departments of large businesses. Marketing is critical to business success because it deals with how a business advertises and promotes themselves to current customers and potential customers. Marketing directors help to estimate demand for products and services. They also help to develop strategies to help maximize profits. They monitor trends that indicate a need for new products and services and can help tooversee new product line and advertising development.

Education Requirements

Bachelor’s Degree in Business Management or similar field (4 years of college)
Master’s Degree in Business Administration with an emphasis in Sales and Marketing (2 years  beyond a bachelor’s degree)

The educational requirements for marketing directors vary by the location and business type. Many marketing directors have excellent sales and
communications skills. They often work their way up through a company as a top selling individual and working with large clients that bring the company a great deal of income. Many marketing directors have at least a bachelor’s degree in a business related field or a field related to what the company sales or provides to customers. For marketing directors getting hired from another
company, a master’s degree in a business related field will often be sought by employers.


Business Financing and Investment
Marketing and Sales
Customer Management
Technology Management
Market Analysis

Employment Trends

Job Availability of marketing managers as of May 2008: 175,600
Projected Employment of marketing managers in 2018: 197,500
Average Annual Salary for marketing managers in U.S. in 2008: $158,560

Top Colleges

Everest College
Walden University
Baker University
University of Phoenix
Capella University

Related Jobs

Advertising sales agents
Artists and related workers
Authors, writers, and editors
Demonstrators and product promoters
Article Reference: Bureau of Labor Statistics


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