Tony Hsieh, the CEO of Zappos.com, advises us: “Don’t network, build relationships,” because not only are those authentic friendships their own reward, but they also often benefit you or your business in the future. And who would have known that you could build relationships using only 140 characters at a time? Twitter forces you to […]
When you’ve connected with new people on Facebook, don’t let the relationships stop there. Build relationships by staying in contact and continuing the conversations. The more you strengthen your connections with others, the more exposure you bring yourself and a successful job search depends on getting noticed. Here are four ways to turn your Facebook […]
The Blog Commenting Guide for Your Career
Using blog commenting as part of your social media marketing strategy requires that you reframe blog commenting from “leaving comments on blogs” to “engaging others in conversation by thoughtfully responding to blog posts.” The difference is in the details. Rather than leave untargeted comments on random blogs, aim to build relationships by reading blog posts […]